Email Marketing KPI Mastery List

Every Marketer Needs This:

This comprehensive checklist provides a deep dive into 15 essential Key Performance Indicators (KPIs) crucial for email marketing success.

Whether you're an email marketing novice or a seasoned pro, this resource offers invaluable insights, calculations, and real-world examples to help you:

- Calculate Customer Acquisition Cost (CAC) and understand its impact on your budget.

- Measure Marketing Efficiency Ratio (MER) and optimize your ROI.

- Determine Customer Lifetime Value (CLV) and build lasting customer relationships.

- Analyze the CLV-to-CAC ratio for sustainable growth strategies.

- Boost Email Open Rate and Click-Through Rate (CTR) with engaging content.

- Improve Conversion Rate and turn email recipients into loyal customers.

- Drive List Growth and minimize Email List Churn Rate.

- Master Payback Period (PP) to accelerate your marketing ROI.

- Enhance Conversion Margin (CM) for higher profitability.

- Calculate Return on Investment (ROI) and showcase campaign success.

- Optimize Revenue per Subscriber for increased revenue streams.

- Elevate Email Conversion Rate for more effective campaigns.

- Harness the power of Unit Economics to fine-tune individual campaigns.

Each KPI is demystified with clear explanations and actionable strategies. Plus, you'll find an email example for each one.